New Panera Radio Spots Push Pink for the Cure

We were live online via ISDN to Boston this week doing national radio spots with a real innovator. Oklahoman Sue Stees is a cancer survivor of 26 years and she has been helping spread awareness for finding a cure for most of those years. Sue and her husband own the Tulsa franchise of Panera Bread stores so she was in a unique position to make something happen and she did. She was at Garman Productions to tell her story to the rest of the country via radio spots that will air nationwide during National Breast Cancer Awareness Month in October. It was on her 10th anniversary milestone that a friend joked, “What about a pink bagel?” Turns out it wasn’t such a crazy idea. With help from her Panera team, she came up with a bagel made with cherry chips, cranberries, brown sugar, honey and a touch of vanilla. “At first it was round,” she said, “but later we changed it to a ribbon shape.” Available in more than 1,100 Panera Bread bakery-cafes next month, each Pink Ribbon Bagel actually has a pink tinge and features the yummy ingredients Sue first rolled into them 16 years ago. For each sale of a Pink Ribbon Bagel, Panera Bread donates a portion of the proceeds to breast cancer charities. Last year, the company raised nearly $200,000 from Pink Ribbon Bagel sales and donations. Sue told us, “So far, we’ve sold almost 5 million of our little pink bagels. Not so bad for a little idea!”
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